Storyboard for 'Trott Souris' (Goliath Commercial)

Brief Trott Souris Game description • An electronic mouse moves everywhere and you got to catch it • Object = catch the mouse by the tail First player to catch the mouse 3 times wins the game Target • Young kids from 2 to 4 years old • Communication target = parents (mothers) • We need to create the demand towards mothers Strengths of the game • It looks like a toy (a really cute little 3D mouse), but it’s a real game with rules • Is is adapted to young kids (you move and run, you don’t stand around a table) • Parents love to play with their kids (not like a toy, you have a real goal, and you can compete to win)